Wash less, but better: a guide to caring for fabrics

A stain is not always the greatest enemy of a favourite garment. More often, it is excessive heat, too much detergent or an unnecessarily long cycle. These simple rules help colours stay deep, fibres remain soft and clothes last longer.

Start with the care label, not the programme

Care symbols are the shortest guide to extending the life of your wardrobe. The temperature on the label is a maximum, not a requirement. A good detergent already works effectively at 20–30°C, helping reduce fading and stress on fibres.

Less detergent can mean better results

Using more product does not improve its effectiveness. Residue can remain in fibres, make towels stiff and trigger extra rinsing. Dose according to water hardness and the actual level of soiling. A concentrated formula requires far less volume than a conventional product.

Drying is part of the wash

Remove clothes shortly after the cycle ends and shake them out before drying. This reduces creasing and ironing time. Dry delicate knits flat and reserve strong sunlight for white fabrics; colours prefer shade and moving air.